An Introductory Guide to Paid Search

Section 3 speaks about landing pages and keywords for the ads. More importantly it explains the bidding exchange system. It explains the value system of each ad starting at the bottom of the ad section to the top.

It also has as a recommendation of how to structure your budget.

Rating 5/5

http://www.prpd.org/Libraries/Digital_Media/An-Introductory-Guide-to-Paid-Search.sflb.ashx

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