A list of questions and answers regarding legal and ethical issues. Questions the use of the internet to run risky ads that are to hot to be run via other media.
Legal issues in marketing
Reply
Top 10 Legal Issues for Marketers in the Coming Year
Simply put it is a list of issues all marketer should keep in mind. One particular point is to be mindful of social media as you do not want to embarrass your company and cause legal action against them.
Internet Marketing Ethics and Web Ethical Issues
Delves into the ethical dilemma of marketing on the internet. Remarks that everything is store forever and anyone can access it. Therefore, when creating copy for a client be sure that it is up to snuff and cannot cause the client any trouble.
3/5
Online MKTG Legal issues
A power point presentation on common legal issues faced by online marketers. Contains information on everything from invasion of privacy to defamation.
4/5
10 Tips for Successful Email Marketing
Best piece of advice on here is to follow Can Spam Law. You do not want to be caught invading someone’s privacy. Two other strong pieces of advise is to build your own email list and to keep it simple. Don’t make customers fill in lengthy forms to get your emails.
5/5
http://smallbizla.org/2013/10-tips-for-successful-email-marketing-april-2013/
7 ways to improve your email design.
Contains seven strong tips for increasing the readability and functionality of your email design. States that one of the best practises is to use HTML code for your emails as 60 percent of email users auto block pictures.
4/5
http://www.exacttarget.com/email-marketing/best-practices/7-email-design-tips
Email marketing best practises
Takes you through the full range of email marketing. Includes multiple links to articles including 7 ways to improve email design, 5 ways to grow your email list and how to improve your deliverable (ie your open rate)
4/5
http://www.exacttarget.com/products/email-marketing/email-marketing-best-practices
Mail Chimp
A full service email marketing resource allowing you to a/b test, send multiple emails out out once and view results.
4/5
Think you know Web Analytics? Think again!
Includes:
Where to find Web Analytics Tools,
Analytic Tool Data: Page visits, bounce rate, page views, average site time visit, percentage of new people.
Traffic Sources: Direct traffic, referring URL’s, Search engines.
4/5
http://bookboon.com/blog/2012/10/think-you-know-the-basics-of-web-analytics/
3 Ways to Know Success in Web Analytics
The title pretty much says it all. Includes a list of why using analytics can be unsuccessful but includes the three ways to succeed at using analytics. This includes: 1. You have a strategy. 2. You pay close attention to implementation and 3. You use the data.
http://www.technologyleaders.com/digital-analytics-2/3-ways-know-success-web-analytics/
Marketing Bibiliography 