A list of questions and answers regarding legal and ethical issues. Questions the use of the internet to run risky ads that are to hot to be run via other media.
Simply put it is a list of issues all marketer should keep in mind. One particular point is to be mindful of social media as you do not want to embarrass your company and cause legal action against them.
Delves into the ethical dilemma of marketing on the internet. Remarks that everything is store forever and anyone can access it. Therefore, when creating copy for a client be sure that it is up to snuff and cannot cause the client any trouble.
A power point presentation on common legal issues faced by online marketers. Contains information on everything from invasion of privacy to defamation.
Best piece of advice on here is to follow Can Spam Law. You do not want to be caught invading someone’s privacy. Two other strong pieces of advise is to build your own email list and to keep it simple. Don’t make customers fill in lengthy forms to get your emails.
Contains seven strong tips for increasing the readability and functionality of your email design. States that one of the best practises is to use HTML code for your emails as 60 percent of email users auto block pictures.
Takes you through the full range of email marketing. Includes multiple links to articles including 7 ways to improve email design, 5 ways to grow your email list and how to improve your deliverable (ie your open rate)